AT ONE POINT in Killing Them Safely, Nick Berardini’s new documentary on Taser’s bloodless response over the last decade to the charge that its stun guns have caused hundreds of cardiac deaths, CEO and co-founder Rick Smith gives a wistful PowerPoint presentation to an enthusiastic audience. One slide depicts the old corporate liability proverb of the shark and the coconut tree. The shark, so the story goes, swims faster, has more teeth, and inspires great terror, yet many more people die every year from coconuts falling on their heads than from shark attacks. “We tend to focus on things that perhaps capture our imagination more than the facts,” muses Smith. Whether or not falling coconuts actually pose a deadly threat, there has been only one fatal shark attack in the U.S. this year, but according to a recent Guardian investigation 47 people died in the first 10 months of 2015 immediately after being tased by a police officer.